Hello,
I'd go one step further and normalise into type (r or a) . You can easily do that with Power Query. If you have Power Pivot, you also have Power Query.
Load the data into Power Query, select the first three columns (width, length, depth), on the Transform ribbon select "Unpivot other columns". Split the column with the text "r70000" etc into two, after the first character. Then rename the columns.
Here is the M code that was recorded when I performed these steps.
2018-01-04_UnpivotResult.png
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