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Visualisation help required on Gross Margin Mix issue

  1. #1
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    Visualisation help required on Gross Margin Mix issue

    Hi,

    I am trying to demonatste the impact of revenue/ margin mix on 5 product lines, where the products are growing/ declining but having impact on the total depending on mix. I have done a Price/ Volume/ Mix and some standand varainces but really stuggling to show in a graphical manner.

    It is all to do with weighting but although i know the issue I cannot visualise it...some attempts attached.

    Prod A&B are growing vs prior but margin is down
    Prod C is declining but becasue margin is postive it is a dag on overall position (mix issue) contribution
    Prod D is Star Child - growth and postive margin contribution
    Prod E - strong growth but margin contribution is lower than group (this is my main mix problem)

    appreciate any help on this one...
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  2. #2
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    Re: Visualisation help required on Gross Margin Mix issue

    Express the Rev. Growth and GM% Var. as a % of Total and create an Overall Effect by allocating Weightage to Rev. Growth and GM% Var.

    If preserving margin is more important than improving revenue, than give more weightage to GM% Var.

    Revenue & Margin Growth.png
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