This would require VBA.
Right click on the sheet tab and "View Code" Then paste this in (assumes you are typing into Column A and looking in B for matches)
Private Sub Worksheet_Change(ByVal Target As Range)
If Target.Count > 1 Then Exit Sub
If Intersect(Target, Range("A:A")) Is Nothing Then Exit Sub
Beginrow = Target.Row
Lstrow = Cells(Rows.Count, "B").End(xlUp).Row
chkval = Target.Offset(0, 1).Value
For i = Beginrow To Lstrow
If Target.Offset(i, 1).Value = chkval Then
Target.Offset(i, 0) = Target.Value
End If
Next i
End Sub
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