SUMPRODUCT IF(OR) type of thing

Hello, I need to sum the product of 2 columns, if their value in another column meets a certain criteria.

Col A...........Colum B.........Col C
Apples..........5..................12
Bananas.......6...................44
Cherries........10..................33
Apples..........5.......................7
Apples.........4......................36
Bananas.........6.....................3
Cherries.........3.....................0

I would like to sumproduct Colum B * Col C if Col A = "Apples" or "Cherries"


=SUMPRODUCT(--(A1:A100=OR("Apples", "Cherries"),B1:B100,C1:C100) does not seem to work.