exclude certain words from a COUNTIFS formula

I have this formula I'm currently using withing CF to highlight any duplicated rows across three columns...

'=COUNTIFS($D:$D,$D1,$E:$E,$E1,$I:$I,$I1)>1

Is it possible to exclude the highlighting feature on cells in column 'I' that contain the words "TBC, NA or N/A"

any help much appreciated!

Try:

=COUNTIFS($D:$D,$D1,$E:$E,$E1,$I:$I,$I1,$I:$I,"<>*TBC*",$I:$I,"<>*NA*",$I:$I,"<>*N/A*")>1

Worked!! thank you Phuocam..
Only issue is it slows the spread sheet a fair bit.... but it works. thank you