SUMM if column header matches

[Remphan]

Hello!
I can't figure out how to write a formula that will check for the condition not only rows, but also column headers (which I need to sum).
Example in the attachment. J15 - my failed attempt to create a formula. K15 - what should be the correct result of the formula

[Bo_Ry]

Please try

=SUMPRODUCT(COUNTIFS(J3:J5,E17:G17,K3:K5,1)*COUNTIFS(J8:J9,A18:A42,K8:K9,1)*(B18:B42=J11)*(C18:C42=J12),E18:G42)

[CARACALLA]

	A	B	C	D	E	F	G	H	I	J	K	L
1									Selection criteria (yellow for manual input)
2											Select year	Comment
3									Annual revenue year	2020	1	1 = include in the calculation
4										2021	0	0 = exclude from the calculation
5										2022	1
6
7											Select year	Comment
8									Project year	2020	1	1 = include in the calculation
9										2021	0	0 = exclude from the calculation
10
11									Customer	Auchan
12									Manager	Michael
13
14										My effort (incorrect)	Must be (correct)
15									Variant 1	11,049	21,575
16					Annual revenue
17	Project year	Customer	Manager	Region	2020	2021	2022
24	2020	Auchan	Michael	Norh-West	$5,539	$7,957	$5,263
26	2020	Auchan	Michael	Norh-West	$5,510	$7,957	$5,263
45
46					$11,049		10526

K15=SUMPRODUCT((A18:A42=J8)*(B18:B42=J11)*(C18:C42=J12)*(ISNA(MATCH(E17:G17,J4,0)))*(E18:G42))


Why k15 36701 ?