single and double quotes

I have a Reuters Data connection in Excel and the format for getting the data is the following:

in a cell, I type:
=BDDE|TKR!'\\<DEFAULT>\AMED/LS'
exactly like that to get the current price for the ticker AMED.

I want to be able to replace AMED above with a cell reference, but I cant figure out how becasue of the single quotes. any ideas?

thanks

Maybe =INDIRECT("BDDE|TKR!'\\<DEFAULT>\" & A1 & "/LS'"). I have no way to test it.

no that didnt work. I got a #REF error. but the inside of the indirect evaluated correctly (without the = sign). i clicked calculation steps and it shows this right ebfore the error:

=INDIRECT("BDDE|TKR!'\\<DEFAULT>\AMED/LS'")

I tried adding an "=" right before the BBDE and that didnt work either