Count partial text matches in adjacent column

I want to count the number of times partial text strings occur in a cell adjacent to another cell containing specific text.

A B
FB Milton v Town PHOTO
BS Fairfax v South
BS North v Town
BS Milton v South PHOTO
FB North v Milton PHOTO
FB Milton v South

I'm looking for the number of times "FB" and "Milton" occur in Column A when "PHOTO" also appears in Column B in the same row. From numerous searches I've tried figuring out VLOOKUP, DCOUNTA, etc., but have gotten hopelessly confused. Thanks for any help!

Assuming that FB will always be first you should be able to do something like:
=countifs(A1:A10,"*FB*Milton*",B1:B10,"PHOTO")
Edit, in any order, you could use:
=sum(countifs(A1:A10,{"*FB*Milton*","*Milton*FB*"},B1:B10,"PHOTO"))

That seems to do the trick. Thanks very much for the prompt help!

Thanks! The post did not make clear that there were two columns of info. Appreciate it!