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optimizing sales growth

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    optimizing sales growth

    Hello. I have four channels (products) each with their respective revenues and cost %. I have a base year and then years 2-6. What I want to do is find the ideal growth rate in each of the channels. The "ideal" would mean the growth rates that result in the highest profitability sum for all of the years. Is there a way I can do this in excel with solver or something like that?

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    Re: optimizing sales growth

    Yes you can but you will have to define the assumptions and constraints.

    You are basically defining a formula then having excel determine the ideal point for the variable(s) in the formula.
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    Re: optimizing sales growth

    Ok, do you know of any links or resources where I could see an example of this in multiple years? I see some stuff for product mix but that's all in one year.

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