Separating text from a single cell, HELP!

[itshere]

Hi -

This is what I currently have in ONE CELL :

1) FIRE*||*WATER*||*ICE
2) ROCK*||*SNOW
3) FIRE*||*SNOW

the three above are 3 separate lines in EXCEL.

What i need is to separate them and i have fire to have its own cell, water, ice and etc.

essentially the column should read:
FIRE
WATER,
ICE,
ROCK
SNOW
etc

everything in its own cell.

THANKS!