Conditional Format Row and Column based on MAX value within Range

Looking for a method to conditionally format the entire row and the entire column associated with the Max value within a range.

Found a few examples that focus on one column of data, but not a range. See example in attached workbook.

Cheers in advance.

I did it with three CF rules.
=B3=MAX($C$4:$H$9)
=COUNTIF(B$3:B$9,MAX($C$4:$H$9)) - to highlight column
=COUNTIF($B3:$H3,MAX($C$4:$H$9)) - to highlight row

First, select all range B3:H9
In Conditional formatting, select New Rule
Then select Use a formula to determine which cells...
Then paste the first formula in box under "Format values in which this formula is true"
Select desired format
OK

Repeat steps to enter the other 2 rules.

File attached.

Good luck!