SumIf two columns meet criteria

On the attached example i would like a formula in F2 which sums all the values where column equals "Smith" and column B equals "Golf European".

I'm assuming it would involve the SumIf formula but i'm not sure if this is the best solution when the criteria is in two columns?

Thanks,
Adam.

I like SumProduct as well, here is another way, if you had the name in D1 and the Sport in E1, your Sumproduct formula would be

=SUMPRODUCT((A2:A17=D1)*(B2:B17=E1)*(C2:C17))