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Task Five - Interrogating large data sets
You own a fast food restaurant and have do5ne some market research in an attempt to better
understand your customers. For a random sample of customers, you are given the income, gender,
and number of days per week that they go out for fast food.
5.1 Use this information to determine how gender, income and the two combined influence the
frequency with which a person goes out to eat fast food.
5.2 Briefly discuss how you might plan your marketing based on this information. Consider the
profile of you best customers and how you might target potential new customers?
so far i thought of making tables for different age groups like 20-30, 30-40 for men and women. but what sort of chart should i use - pie, column, bar? and when i make charts then what? i have no idea.
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