Need to have conditional formatting apply to all cells in a column in EXCEL 2011

I am attaching the document I am working on. As you can see I have conditionally formatted Column C however when I try to apply it to all but the original cell that was formatted it seems to use the original cell as what it bases all other cells of of.

So Rather than applying the condition to the data in, say C4 it appears to apply it off of the data in C2, as this was the original cell formatted.