Highlight row based on character/text string containing in cell.

Hello Folks,

I know that this probably has been discussed here in the forum multiple times but I just can't nail down the proper solution for my case.
What I have is bunch of data in Column A. What I'm trying to do is to highlight row from (A to L) based on cell value in Column A where cells containing character "#" in their value should highlight row in yellow and cells containing string "object" in their value should highlight row in green.
Now so far I was able to find a formula for each conditional formatting:

=(SEARCH("#",A1)>0) - for cells containing "#" within their value
=(SEARCH("object",A1)>0) - for cells containing "object" within their value

The problem is that when I set conditional formatting with the formulas above I'm able highlight respected cells but not rows.
Where I''m doing this wrong?

Thanks

hi dihris. you just need the "$" sign to do an absolute reference. you also don't need the brackets surrounding the formulas"
=SEARCH("#",$A1)>0
=SEARCH("object",$A1)>0

what you saying is to always look in column A, but move down the row when comparing in the next row. before applying, you must also remember to highlight from top left to bottom right (i.e. from A2 to L10 for eg)