For my marketing research class, we are analyzing Geico's advertising relative to other auto insurance companies. We are interested in Q11 in our survey:

http://katz.qualtrics.com/SE/?SID=SV_eG2Bd9aWwp0B313


One of our hypotheses is that Geico's gecko is considered the best "mascot" compared to Geico's other mascots (bodybuilder, Eddie Money, screaming pig, cavemen). I figure we need to use the Data Analysis ToolPak but this is definitely the hardest of our hypotheses to prove. Our survey results are below:

Geico Final Questionnaire Data. SAMPLE.xlsx

Any help/suggestions is appreciated. Thanks!