Dynamically addressing a cell in Range.Formula

I've been trying to write a dynamic address into a cell as input to a formula. Unfortunately usage of a concatenated string (variable ftext) returns

=IF(ISBLANK(F8);Master!'A2';0) instead of =IF(ISBLANK(F8);Master!A2;0)

i. e. it's not interpreted as a cell reference (resulting in #NAME? instead of the value in Master!A2). Would appreciate any thoughts that might help.

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