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How to calculate market growth and market share?

  1. #1
    Registered User
    Join Date
    06-29-2006
    Posts
    5

    How to calculate market growth and market share?

    Dear all,
    I have access to a huge database in excel that involves sales data. The database is catagorized like:
    Column A = Country
    Column B = Product
    Column C = Company
    Column D = (Product) category
    Column E = Sales
    Column F = Period
    Column G = Sales of particular company
    Column H = Market category

    Further details: see attached file!

    I am looking for way to express developments (absolute and relative) in market growth and market share over time.

    I have 3 questions:
    How can i show the growth of the total market sales over time (period 1 to 4)?
    How can i show the growth of the Int comapny sales over time (period 1 to 4)?
    How can i show the market share of the Int company over time (period 1 to 4)?

    Market growth can be calculated by comparing the sales amounts of the total market (or the Int company) to previous periods. Market share can be calculated by expressing the sales figures of the Int company in percentage of the total sales in a partical period (i=1,2,3,4).

    If someone knows more about this matter please contact me. Thanks!
    Greetings,
    Kees
    Attached Files Attached Files

  2. #2
    Registered User
    Join Date
    03-21-2013
    Location
    United States
    MS-Off Ver
    Excel 2007
    Posts
    2

    Re: How to calculate market growth and market share?

    Hi,

    Did anyone help you with the answers? Can anyone provide some insight? I have a similar problem to work with.

    Thanks

  3. #3
    Registered User
    Join Date
    09-09-2011
    Location
    Bangalore, India
    MS-Off Ver
    Excel 2003 & 2007
    Posts
    19,164

    Re: How to calculate market growth and market share?

    This is a 7 yr old thread and not likely to get any responses now. Why dont you start your own thread?
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