Hello,

I am struggling with measuring business development events we conduct.

We usually can gather the following information from participants who attend our event. First name, last name, telephone number, email address and sometimes their social security number.

My goals is to be able to match the information from the events to our current data base to identify our customers who attended the event.

So ideally, I want to create an automated process that will match on SSN first, then (maybe) last name, then first name, then telephone number or email address. In the end it would determine if we have a match. Another aspect to consider is that we have multiple telephone fields and email address fields.

I’m sure this is a name for this type of program, I’m just not sure what it’s called. I would describe it as data matching that looks at a number of fields and can match to a certain individual with x% certainty.

Hope this made sense and appreciate any assistance.

Thanks.