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New vs returning visitors formula

  1. #1
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    New vs returning visitors formula

    Hi everybody,

    we are about to begin to work with simple CRM and have first test export in Excel sheet.
    Every line represents a transaction containing branch, email, spending and time of the visit. I would like to make formula which determines if the customer is new or returning. Do anybody have an idea how can I recognize If the email already appeared in the list or not?

    Thanks for any suggestion.

    Bob

  2. #2
    Forum Expert etaf's Avatar
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    Re: New vs returning visitors formula

    do a countif

    in a new column
    assuming the data starts in row2 and the email is in column A

    =Countif(A:A, A2)>1
    if the email exists more than once then you get a TRUE
    if its unique then a False

    you can use an IF() to add whatever text you would prefer to see
    Wayne
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  3. #3
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    Re: New vs returning visitors formula

    It depends what you want to do when you find a returning visitor.

    Removing >1 from the end of etaf's formula will tell you how many times any email address is listed rather than just true for repeat visits or false for unique entries.

    Or using =MATCH(A2,A:A,0) will give you the row that contains the first entry of you want to compare data, although that would be better done with a pivottable using email addresses as row headings.

  4. #4
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    Re: New vs returning visitors formula

    Thank you for great tips. I am going to test it and let you know.

    Regards,

    Bob

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