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Building a Pricing Curve

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  1. #1
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    Building a Pricing Curve

    I'm looking to build a pricing curve for an application that takes into account the following:

    1 - 1000 users - $9.00/user average (so 500 users would be $9.00 each, with fewer than 500 gradually increasing in cost, and greater than 500 gradually decreasing in cost)
    1001 - 10000 users - $2.50/user average
    10001 - 25000 users - $1.50/user average.

    The minimum we're willing to charge per user is $.15

    What is the best way to do this?

    Thanks in advance!
    Last edited by ArtlessIbex; 03-11-2016 at 12:24 PM.

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    Re: Building a Pricing Curve

    Make a VLOOKUP Table (can be on a different sheet)
    1-------9
    1001--2.5
    10001-1.5
    etc.
    Then if the number of users in in C2
    =C2*VLOOKUP(C2, Sheet2!$A$1:$B$10,2)
    Does that help?
    ChemistB
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    Re: Building a Pricing Curve

    Wow, quick reply!
    I get the gist of what you're saying, but I'm in no way an Excel expert. Once I select VLOOKUP, the function arguments come up. Can you tell me where to go from here?

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    Re: Building a Pricing Curve

    Biff
    Microsoft MVP Excel
    Keep It Simple Stupid

    Let's Go Pens. We Want The Cup.

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    Re: Building a Pricing Curve

    I assume users are in A1:An
    In B1:
    Formula: copy to clipboard
    =IFERROR(CHOOSE(MATCH(A1,{1,1001,10001,25001,40001,65001}),9,2.5,1.5,1,0.5,0.15),"No users")
    and drag down
    change values of users and cost values suitable

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    Re: Building a Pricing Curve

    I'm working through the VLOOKUP training video. Thanks for that.

    Hi Sandy666. Thanks, that is helpful because I can see what you did. However, the curve needs to take into account the sliding portion of the pricing. So if a company has 500 users, they are $9/user. If they had 250 users, the price would be a bit higher per user. If they had 750 users, the price would be a bit lower. The midpoint of each group is the number of users with that price.

    1 - 1000 users averages $9 per user (so 500 users would actually cost $9/user)
    1001 - 10000 users averages $2.50 per user (so 5500 users would actually cost $2.50/user)
    10001 - 25000 users averages $1.50 per user (so 17500 users would actually cost $1.50/user)

    I feel like this should be simpler to accomplish. I can picture in my head exactly what it needs to look like, but I can't figure out how to build it.
    I genuinely appreciate all the assistance.

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    Re: Building a Pricing Curve

    So define all ranges with users and costs.
    1-250 =?
    251-500 =?
    501-1000 =?
    etc.
    Excel doesn't know what you've in your head so you need define it

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    Re: Building a Pricing Curve

    Ahh, so it's a linear sliding scale. That changes everything. The VLOOKUP won't help (at least not directly)

    I don't think you've given enough information. At least for the first curve, we'll need 2 points. Many sliding curves can pass through 500= $9.00. What is it for 1000 users or for 1 user?
    Last edited by ChemistB; 03-10-2016 at 04:53 PM.

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    Re: Building a Pricing Curve

    Sandy666 -

    Ha! That's so true. And your point is where my trouble comes in. In this scenario the price for 1 user would be quite different than the price for 250 users, but I don't know HOW different it would be. That's what I'm hoping to figure out.
    At the end, I want to be able to type in 317 users or 6006 users and get a price per user based on my parameters. At this point all I know is the price for 317 users would be a little more than $9 and the price for 6006 users would be a little less than $2.50.

    It is possible I can't actually accomplish this in excel.

    ChemistB - Good to know. I'll table trying to figure that out then.
    Last edited by ArtlessIbex; 03-10-2016 at 04:51 PM. Reason: clarity

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    Re: Building a Pricing Curve

    I believe you can figure out almost anything in Excel but not everything is worth the effort. See my edit on post #8

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    Re: Building a Pricing Curve

    It's immpossible: maybe less maybe more without any definition.
    You need define step between ranges, i.e. 1-100, 101-200, 201-300 - all with step 99 (1+99=100, etc)
    IMHO no one want FAV with price around but stricte price
    If I should pay for sth I want to know it is $9 not maybe $9 or maybe $9.25

    You can define e.g. if more users then step is rising also, or decreasing. It's up to you
    Last edited by sandy666; 03-10-2016 at 05:02 PM. Reason: typo

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    Re: Building a Pricing Curve

    Thank you, I can see that you are correct. I need to go back and get clearer parameters.
    I believe you are also correct in terms of outlining price to the customer. Nobody wants to be unsure of what they're paying.
    Thank you all for your help.

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    Re: Building a Pricing Curve

    I wish you luck in boxing problem

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    Re: Building a Pricing Curve

    Okay, with a little trial and error, in order to get a negative slope for each of your 3 tiers, the most logical cost for a single user is $15. With that number, I calculated a slope/intercept for 1-1000, then 1000-10000 and finally 10000 to 25000 based on your criteria. I put those slopes and intercepts into a vlookup table (G7:I9) and use that to determine price in cell B5

    Note: If the cost for a single user goes higher than 15, the second tier has a positive slope (more users pay more per user) and if it goes lower than 14, the third tier has a positive slope. So with all other criteria in place, this would be your solution.
    Attached Files Attached Files

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    Re: Building a Pricing Curve

    Sorry, it double posted.

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    Re: Building a Pricing Curve

    ChemistB Holy cow, that is beautiful! That is amazing.
    I want to send you flowers.
    Thank you so much. I can use this AND I actually understand what you did. Thank you again.

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