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How to calcuale a selling price based on a minimum gross margin

  1. #1
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    Angry How to calcuale a selling price based on a minimum gross margin

    I want to calculate a selling price based on a set minimum gross margin, I have the following information,

    The value of my base costs is in cell (W33) and it equals £59.70
    The base cost including markups is in cell (S42) and it equals £65.81
    I have to achieve a minimum gross margin of cell (V49) and it equals 47%

    I want to put in cell (A42) the percentage I have to add onto my original selling price of (S42) to achieve a (V49) margin with the new selling price going into cell (W42)

    Therefore based on the above, the cell values should equal the following.

    W33 = £59.70 (Base Cost)
    S42 = £65.81 (Base Cost + Markups)
    V49 = 47% (Margin to be achieved)
    A42 = 66% (How much the Base Cost + Markups hast to be marked up by)
    W42 = £109.24 (Base Cost + Markups x 66%)

    Therefore I would have to markup the original selling price of £65.81 by 66% to give me a new selling price of £109.24 which gives me a 47% gross margin.

    I also want to be able to change my gross margin depending on who my customers were, thats why I want it in its own cell.

    Best regards
    DB

  2. #2
    Forum Expert swatsp0p's Avatar
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    Either my math is off or yours is. Gross profit margin is (to my understanding) a measure calculated by dividing gross profit by net sales.

    In your example, with net sale of £109.24 and cost of goods at £65.81 generates £43.43 gross profit. Using the definition above, 43.43/109.24=40% According to MY calculation, your selling price would need to be £124.17 to return 47% GP.

    To calculate this number, the formula is =cost/(1-margin). In your example, this would be £65.81/(1-0.47) or £65.81/.53=£124.17

    If I am missing something here, please let me know.

    Cheers!
    Bruce
    The older I get, the better I used to be.
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    My apologies Base Cost should be £57.90 and not £59.70 stupid typo...

    The base costs for this is £57.90 I am marking up my purchased parts within this which gives me a price of £65.81, my selling price needs to be £109.24 to achieve a 47% margin.

    I therefore need to increase the £65.81 price by 66% to achieve £109.24 with a 47% margin.

    (£109.24-£57.90)/£109.24 = 47%
    £65.81*66% = £109.24

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    I want to calculate a selling price based on a set minimum gross margin, I have the following information,

    The value of my base costs is in cell (W33) and it equals £57.90
    The base cost including markups is in cell (S42) and it equals £65.81
    I have to achieve a minimum gross margin of cell (V49) and it equals 47%

    I want to put in cell (A42) the percentage I have to add onto my original selling price of (S42) to achieve a (V49) margin with the new selling price going into cell (W42)

    Therefore based on the above, the cell values should equal the following.

    W33 = £57.90 (Base Cost)
    S42 = £65.81 (Base Cost + Markups)
    V49 = 47% (Margin to be achieved)
    A42 = 66% (How much the Base Cost + Markups hast to be marked up by)
    W42 = £109.24 (Base Cost + Markups x 66%)

    Therefore I would have to markup the original selling price of £65.81 by 66% to give me a new selling price of £109.24 which gives me a 47% gross margin.

    I also want to be able to change my gross margin depending on who my customers were, thats why I want it in its own cell.

    Best regards
    DB

  4. #4
    Forum Expert swatsp0p's Avatar
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    I'm still struggling to see your problem. If you use the formula (cost/(1-margin)) on your corrected value of 57.90, the result is 109.25

    You don't explain the significance of your "mark-ups". What are they, where do they come from, what is the standard (your example is 13.66% markup).

    If your goal is to calculate a selling price based on the "Base Cost" that returns a specific Net Profit, the "mark-ups" don't factor into the equation.

    However, to calculate the 66% markup of your marked-up up price, you need to know how much your initial mark-up is (in your example, 13.66%). With that determined, this formula will return the desired 66%:

    =((cost/(1-margin))-(cost+(cost*markup)))/(cost+(cost*markup))

    where:
    cost = 57.90
    margin = 47% and
    markup = 13.66%

    Good Luck.

  5. #5
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    Sorry for being a hassle basically I am an estimator for a sub-contract machine shop.

    In the example I have given previously the values that make up my base price are as follows,

    Production Quantity is for 100off components
    Total machine setup is 220 minutes charged at £20.00 per/hour
    =((Setup/Quantity)/60)*Hourly Rate
    =((220/100)/60)*20
    =£0.73 Actual Setup Cost

    Total machine run time is 15.5 minutes charged at £20.00 per/hour
    =(Run/60)*Hourly Rate
    =(15.5/60)*20
    =£5.17 Actual Run Cost

    Actual material cost is £50.00 each
    Actual processing cost is £2.00 each

    This gives me a base price of - £57.90 each

    The setup & run costs are marked up by 90%

    Setup =£0.73 * 90% = £1.39
    Run =£5.17 * 90% = £9.82

    The material and processing costs are marked up by 5%

    Material = £50.00 * 5% = £52.50
    Processing = £2.00 * 5% = £2.10

    This gives me a markup price of - £65.81
    The markups vary depending on who our customers are.

    Based on the above I need to achieve a gross margin of 47%, which is also variable depending on our customers, this means that I have to further mark up the £65.81 price by 66% to achieve this as shown below.
    £65.81 * 66% = £109.24
    This means that
    (Sell Price – Actual Price) / Sell Price = (£109.24 - £57.90) / £109.24)
    = a gross margin of 47%

    All the above is already calculated in my spreadsheet however I want the spreadsheet to automatically calculate how much has to be marked up (ie the 66%) to give me a new selling price (ie £109.24) based on whatever the gross margin is set at (ie 47%).

    Hope this explains a bit better.

  6. #6
    Forum Expert swatsp0p's Avatar
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    The formula I gave you should allow you to calculate the markup amount you are looking for (66% in your example).

    =((cost/(1-margin))-(cost+(cost*markup)))/(cost+(cost*markup))

    You will need to include the many variables in your calculation that you mentioned (I'd use named ranges instead of trying to manipulate cell references), where the 'markup' is a tally of all of the components you listed.

    I have attached a .jpg of a sample sheet that shows a layout to name ranges and do these calculations. Note that Col. A is the descriptor, Col B are the Fixed rates entered by the user(black bordered cells), Col C is calculated cells(BOLD bordered cells), Cols D&E list the range names for Col B & C and Col F lists the formulas used in Col C.

    By altering the inputs in Col. B you will auto-calc the values in Col. C.

    Hope this Helps

    Bruce
    Attached Images Attached Images

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    Thankyou

    Bruce

    Thanks very much for that it worked perfect, you are a star and that has made one of my jobs a whole lot easier. It is very much appreciated.

    DB

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    Doug: I am glad it worked for you. Thank you for the feedback. It is always appreciated.

    Cheers!

    Bruce

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