Conditional Formatting of Max Value based on another cell

I'm trying to conditionally highlight the greatest value of a column for each set of items in a large table.

For example, I have a table with the following info:
Fruit, Location, Amount
Apples, Fridge, 3
Apples, Counter, 2
Bananas, Fridge, 1
Bananas, Counter 4

I'd like to highlight the number 3 in column "Amount" for the first entry and the number 4 for "Amount" in the fourth entry since those are the two greatest counts of each given "Fruit."

Any help with this is greatly appreciated!

Appreciate the response!

I tried using the formula, but it just ended up highlighting the header in yellow :/

Seems to be getting closer, but still isn't behaving in a way that I can figure out.

I've had to anonymize my data, but attached is a snippet of the result when i applied it to a larger table.

example.xlsx

Originally Posted by Tony Valko

Try this...

Assume the Amounts are in the range C2:C5.

Select the *entire* range C2:C5 starting from cell C2.
Cell C2 will be the active cell. The active cell is the
one cell in the selected range that is not shaded. The
formula will be relative to the active cell.

Goto the Home tab>Styles>Conditional Formatting>
Manage rules>New rule>Use a formula to determine
which cells to format

Enter this formula in the box below:

=C2=MAX(IF(A$2:A$5=A2,C$2:C$5))

Click the Format button
Select the desired style(s)
OK out

This worked! Thanks so much

@FDibbins - I had modified the values when adapting it to my much larger spreadsheet. I may have caused an error that caused it to go haywire. I really appreciate the help