Cross referencing 2 Columns, but formula isn't properly working.

I am trying to cross-reference 2 columns. Column G has a list of Specialties and Column I is the column that needs to be checked if any of those terms are in Column G.

The formula I am using is =IF(OR(COUNTIF($G3,"*"&I3&"*")),"Match","No Match"). AS you can see in the screenshot you can see that there are matches and no matches. The very first instance shows in D2 but if you check both columns G & I; Column I does in fact have those terms in column G but shows to be a no match.

What am I missing or what am I not doing right?