Conditional format different rows based on specific text

Please see attached document

What i want to happen is the following:

If any text in column A matches text in column L...i want the entire row to be red

for example...column L says CAN and SFA

that means, i want the entire row of 2 and 4 to be red

any help?

Select columns A:L and edit the Rule to "use a formula to determine which cells to format" and then apply formula:

=MATCH($A1,$L$1:$L$2,0)