looking up values based on multiple criteria in data source of different nuo. of rows

I need to make daily analysis of a report from online database that doesn't allow me to download the data in 'analysis-friendly' way and doesn't always have the same number of rows. I think I need to use combination of vlookup, match, if, index and offset to fill in my 'analysable table'.

Originally the table looks like:
Entry Page Title Doc Type Visits Bounce Conversion
Looking for best funeral insurance plan? 1 TOTAL TOTAL 8 87.50% 0%
Looking for best funeral insurance plan? 1 Short Form TOTAL 1 0% 0%
Looking for best funeral insurance plan? 1 Short Form Paid Search 1 0% 0%
Looking for best funeral insurance plan? 1 Other
Looking for best funeral insurance plan? 2 TOTAL TOTAL 11 27.27% 9.09%
Looking for best funeral insurance plan? 2 Short Form TOTAL 8 0% 0%
Looking for best funeral insurance plan? 2 Short Form Paid Search 8 0% 0%
Looking for best funeral insurance plan? 2 Application TOTAL 1 0% 100%
Looking for best funeral insurance plan? 2 Application Paid Search 1 0% 100%
Looking for best funeral insurance plan? 2 Other
Looking for best funeral insurance plan? 3 TOTAL TOTAL 9 55.56% 11.11%
Looking for best funeral insurance plan? 3 Short Form TOTAL 4 0% 0%
Looking for best funeral insurance plan? 3 Short Form Paid Search 4 0% 0%
Looking for best funeral insurance plan? 3 Application TOTAL 1 0% 100%
Looking for best funeral insurance plan? 3 Application Paid Search 1 0% 100%
Looking for best funeral insurance plan? 3 Other
Looking for the Best Funeral Insurance Plan? TOTAL TOTAL 8 50% 25%
Looking for the Best Funeral Insurance Plan? Short Form TOTAL 3 0% 0%
Looking for the Best Funeral Insurance Plan? Short Form Paid Search 3 0% 0%
Looking for the Best Funeral Insurance Plan? Application TOTAL 2 0% 100%
Looking for the Best Funeral Insurance Plan? Application Paid Search 2 0% 100%
Looking for the Best Funeral Insurance Plan? Other
Total 0 50 42% 16%


and should automatically fill this template:
Visits Short Form Bounce rate Application Conversion Rate
ORIGINAL title
* Paid Search**
* Email Campaigns**
* Affiliate Program**
* Display Campaigns**
Total campaign activity

VERSION 1 title
* Paid Search**
* Email Campaigns**
* Affiliate Program**
* Display Campaigns**
Total campaign activity

VERSION 2 title
* Paid Search**
* Affiliate Program**
* Display Campaigns**
* Email Campaigns**
Total campaign activity

VERSION 3 title
* Paid Search**
* Affiliate Program**
* Display Campaigns**
* Email Campaigns**
Total campaign activity

VERSION 4 title
* Paid Search**
* Affiliate Program**
* Display Campaigns**
* Email Campaigns**
Total campaign activity

VERSION 5 title
* Paid Search**
* Affiliate Program**
* Display Campaigns**
* Email Campaigns**
Total campaign activity

Any tips will be most appreciated!!!!

It's because there always isn't all the data available for everything. But if it was then the would show as below.
I'm basically trying to make the rows: short form & application into column.


Looking for best funeral insurance plan? 2 TOTAL TOTAL 11 27.27% 9.09%
Looking for best funeral insurance plan? 2 Short Form TOTAL 8 0% 0%
Looking for best funeral insurance plan? 2 Short Form Paid Search 8 0% 0%
Looking for best funeral insurance plan? 2 Short Form Affiliate Program 0 0% 0%
Looking for best funeral insurance plan? 2 Short Form Display Campaigns 0 0% 0%
Looking for best funeral insurance plan? 2 Short Form Email Campaigns 0 0% 0%
Looking for best funeral insurance plan? 2 Application TOTAL 1 0% 100%
Looking for best funeral insurance plan? 2 Application Paid Search 1 0% 100%
Looking for best funeral insurance plan? 2 Application Affiliate Program 0 0% 100%
Looking for best funeral insurance plan? 2 Application Display Campaigns 0 0% 100%
Looking for best funeral insurance plan? 2 Application Email Campaigns 0 0% 100%