Custom Sort with text fields not working

Hello,

I have a column full of text entries. Each cell has 1 of 5 possible entries. I tried creating a Custom Sort for those text entries so I could view them in a particular order but it's not sorting properly. The Column is designated as Text and I went back and confirmed that my Custom Entries were spelled correctly and that the Capitalization was consistent.

Can anyone help?

Thanks

hello
can u show us a sheet pls ?