I am currently working on a report where I am attempting to break down our current customers by:

Region
Vertical Market
Spend per Vertical
Product Trends per Vertical


As well as create a comparison between our current customer list and a top R&D list to see which compnaies are currently licensed from the list and which ones we need to go after. I am pretty good with pivot tables and charts so I have a breakdown of all the info but I started toying with the data analysis kit and I think that will allow me to really breakdown numbers and put meaning to my charts and tables.

Any suggestions/tips/formuals/macros, etc that would be useful for me with this.

Thanks!

~mac-ro-daddy