Importing html web data

In Excel 2010, you can import web tables and other things into excel and have them automatically update. I have had good luck with this in the past and now am stuck. When I attempt to import, usually there is a yellow arrow pointing to the data that you can import, but since there is not, I import the whole page, but it only imports a fraction of the data I want. I assume that this is because the website is flash based. I am running Google Chrome and right click to inspect the element to find the html data, but cannot figure out a way to import the html elements into excel. Is this possible? Possible solutions to this?

First time poster here and appreciate all help!

Stephen

excel help.PNG

There is a picture of what I am talking about. That is a snip from my browser when I inspect the element.