Formula to Sum Values from a Column Based on Multiple Criteria

I didn't expect to have so much trouble and I may just be missing something but I'm stuck!

I have attatched an example workbook with a tiny subset of data and a number of criteria from the Dashboard Engine page removed.

What I need is to sum the total value for each division on the second sheet based on the date criteria (so for the first cell Jan 1/2010 - Jan 31/2010) and on a match between division name on the Dashboard Engine sheet table and the Masterdata sheet. I have tried a number of variations but keep getting a 0 for each return.