Select your range, B2:AB2000. Then, instead of using the 'Format only cells that contain' option, use 'Use a formula to determine which cells to format' and put this formula below:
I used L2, since that is 10 columns to the right of column B, your first column. After applying the conditional formatting, if cell N5 contained the word Rent, then cell D5 would be shaded the color you chose in CF. Note that if one of those words exists in a column before K, nothing will be formatted because 10 columns to the left of J doesn't exist.
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