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I've located the answer between the MS Support site for Excel and the HELP file in Excel itself.
The hardest thing was locating the executable for EXCEL. It wasn't where MS said it should be. Pretty easy after finding EXCEL.
The " /e " switch turns off the start up form ... when used in combination with the path to the specific workbook ... NO START UP FORM !!!
You'll need to create a NEW SHORTCUT to the workbook you want to open. Then use the above command in the path requested for the shortcut.
Cheers.
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