How to convert cell value into string

Part of my code is

.subject="hi"

this works, however i want to make subject equal to the value of cell A1. for example if in A1 ther value is hello, it should be
.subject="hello", thanks.

This makes it .subject=hello which will not work, it need to be .subject="hello", the quotes are essential.

is there a way to write .subject=".." and inside the quotes have the value of A1.

Try this

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This still does not work, sorry for the very late reply, any other suggestions anyone?