Is it possible to use conditional formatting to change the formatting of an entire row based on the value of a single cell?

For example, if I were to look at various presidential data and I wanted to conditionally format all data relevant to Barack Obama such as height, weight, hometown, college, etc, is it possible to format the entire row?



I was looking at the conditional formatting feature and found "Use a formula to determine which cells to format". I think this is where to start. Perhaps it is something along the lines of an index / match to president's name.

Any ideas?

Thank you!
Scott