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Market basket analysis formula

  1. #1
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    Market basket analysis formula

    hi,

    I have a large data set that is ~ 800k records in which I would like to perform a market basket analysis. I have attached a smaller data set that is a portion of the total data. I want to be able to understand the relationships between columns H through N and how they are bought together in all the transactions which are identified by a transaction number in column D.

    The key relationships that i want to establish first are:

    1. When the customer buys a certain style in column J what other styles is she buying?
    2. When the customer buys a certain size in column H what else is in the transaction. This could be any of the columns between H-N?
    3. When the customer buys a FASHION item in column L AND that item is in Combo 378 what other styles in column J is she buying?
    4. When the customer buys a certain style in column J what is the total $'s associated with the entire transaction in column F?


    I appreciate any thoughts or ideas!!
    Attached Files Attached Files

  2. #2
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    Re: Market basket analysis formula

    I know almost nothing about Market Basket Analysis, other than I know it is much more than one formula. As a broad topic, it is probably more than is practical for a single internet forum post. Your file contains a table of data, but no beginnings of an analysis, so we cannot really tell what part of implementing affinity analysis you are having difficulty with.

    When this topic comes up, I usually point people to a few resources.
    Wikipedia (https://en.wikipedia.org/wiki/Market_basket_analysis ) has a short introduction. In the references and links is at least one tutorial that focuses on doing these analyses in Excel.
    I see this from Microsoft (https://msdn.microsoft.com/en-us/library/dn282369.aspx ). I don't know if this is built into the newest versions of Excel or exactly how this utility works.
    This video for 2007 (https://www.youtube.com/watch?v=c_W7iOmIdaQ ) talks about a data mining add-in (maybe that is what the previous link is referring to?) for these.

    Beyond that, put "market basket analysis excel" into your favorite internet search engine and you should get many hits.

    After doing some of that research, if you have specific questions about implementing parts of the analysis, we will be glad to try and help with specific parts or formulas that you get stuck on. It's possible there is someone here who is willing to tackle the entire problem, and they are certainly welcome to. In the meantime, I would suggest these links as starting places for your research.
    Quote Originally Posted by shg
    Mathematics is the native language of the natural world. Just trying to become literate.

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