If that's the case, SUMIFS formula does work in this case.
in 'HEM P&L' tab, in cell C8, paste the formula below
Also, you need to identify, what brand goes to which 'Net Sales categories'...i.e. You've mentioned that 'Gross Sales' and 'Rebates and free goods' are Brand 30
You just need to ensure that whenever a user copy and paste the date to 'SAP CY', the column name should be the same, especially those that you're of interest, such as 'Brand' is on column C, 'P&L' is on column D and 'Net Month' is on column E etc.
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