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Ecommerce Attachment Rate

  1. #1
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    Ecommerce Attachment Rate

    I'm trying to figure out if a customer bought X of the primary part on an order, what other parts did they buy and how many. This will help me determine which primary parts are selling on their own and which have other items attached to the order.

    In the attached file, you'll see Part IDs-- the G parts are the primary parts.

    What I'm seeking to report is something like this:

    - 5 customers bought part G1
    - of those 5, only 2 customers bought a 2nd item -- that second item is _____ part ID
    - the results would show that there's a 40% attachment rate to part G1

    I have a large set of data and I'm trying to automate this view/dashboard as the data refreshes.

    I understand that the typical marketing attachment rate = (secondary products sold / primary products sold) * 100, but this isn't very useful for my business.

    Help please!
    Attached Files Attached Files

  2. #2
    Forum Guru
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    08-28-2014
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    Excel 2019
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    17,655

    Re: Ecommerce Attachment Rate

    Hello bcrete and Welcome to Excel Forum.
    55 views and no responses may indicate that contributors don't understand what the output of their proposed formulas/code should be.
    It may help someone understand what you want if you could manually include the results that you would like to see based on the data displayed in columns A:D of the sample file.
    Let us know if you have any questions.
    Consider taking the time to add to the reputation of everybody that has taken the time to respond to your query.

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